Why is email marketing so important? It is a simple, direct, and effective way of connecting with your leads and is very cost-effective. In fact, marketers claim that email marketing can give them an ROI as high as 44x. However, there are many email marketing software options out there, most providing scalable email marketing tools to suit almost any market.

So how do you know which email marketing platform is the best for your business needs? This infographic, originally published on wpbeginner, breaks down the best email marketing services and platforms for small businesses.