In a super-fast internet-based business world, there is no doubt that beating the competition to the winning post can be put down to something as small as failure to respond to online inquiries quickly!
It’s something most of the top businesses today rely on as a tool contributing to success, they know it’s not only about how great their services or products are, it’s their customer service that gets their foot in the door first, every time.
Even price can take a back-seat here: Company A sells their product online a little cheaper than Company B, but Company A either doesn’t respond, or responds a day or two after Company B, and the prize goes to Company B, at a higher price!
Even in the ‘real world’, we are more likely to choose to shop at a slightly more expensive supermarket based on the atmosphere, organisation and professionalism of its staff than at the one the same distance away from us offering lower prices, minus all the qualities that make us choose to pay a little more!
Email is the top form of communication in an online world, and how your company handles online inquiries is going to determine whether your foot is firmly in that door before your competitor even finds the right street!
If highly respected business experts and international business schools have taken the time and trouble to do research into how essential it is to track email response times within your business, and people like the team of innovators at timetoreply have designed and developed software that helps you to easily keep track of email response times, it’s definitely a subject any business should pay close attention to.
A good place to start is with a review from the Harvard Business Review about The Short Life of Online Sales Leads, which was written in back in 2011, and another written in 2016, ‘Lead Generation & Wasted Sales Leads’, you will see that the bottom line stays the same, quick email responses to online inquiries are worth taking seriously!
Timetoreply also has a few great sources of research on their website that you can check out, the results all speak for themselves!
Timetoreply gives you everything you need, online and available in real-time, offering you useful filters that help to monitor response times to inquiries via your web-forms.
The timetoreply dashboard gives you every statistic you could possibly need to analyse reply time, time to open, customer opens and replies, as well as the performance of individual sales agents and teams.
If you are ready to get serious about email response times in your business, then the team at timetoreply will lead the way to ensuring that the money you spend on marketing is being well spent!