Seven types of customer appreciation emails to increase brand loyalty

As a business, you constantly consider your customers and how to strengthen those relationships. 

Customer appreciation emails play a vital role in acquiring new customers, retaining current customers, and ensuring your brand stays top of mind.

It’s all about retaining your mailing list and delivering value. 

When your emails bring benefits, customers grow to like and appreciate your company even more. 

How do you make customers feel valued and appreciated by email?

When it comes to making customers feel valued and appreciated through email, customer appreciation emails are the way to go! 

Here are some general customer appreciation email tips to get you started: 

Personalize each email by addressing them by name and expressing genuine gratitude for their support. 

Tailor your content to their needs and preferences, offering exclusive discounts and rewards as a token of appreciation. 

Be prompt and attentive in responding to their inquiries, and surprise them with personalized messages on special occasions. 

Consistently deliver valuable and helpful content that resonates with their interests. 

With customer appreciation emails, you can create a lasting impression and foster a strong bond that keeps customers feeling truly valued and appreciated.

Seven ways to use customer appreciation emails 

Let’s dive into seven customer appreciation emails that will keep them happy, returning for more, and fostering lasting loyalty.

1️⃣: Emails on birthdays

This is probably one of the most common tricks of the trade regarding email marketing, simply because these are so easy to tailor to customers personally and specifically. 

With these birthday emails, you can offer money off or a free product based on what they are known to like, search for, or purchase. 

Similarly, you can tailor the email by personalizing it with their name, and they will immediately feel special because the company has gone out of its way to remember their birthday. 

This is an old but tried and true method that should not be forgotten.

2️⃣: Anniversary & achievement emails

This type of customer appreciation email is rarer, and many companies often skip them because they take a little more work and effort than the annual birthday email. 

Jessica Rose, a marketing writer at Last minute writing and Draft Beyond, commented, “Celebrate the anniversary of when a customer joined your rewards programme, or even when they joined your mailing list.” 

It really is the little things that mean the most. 

Unlike birthdays, a specific anniversary between your company and a customer has nothing else going on. The customer will see the marketing, appreciate the sentiment, and hopefully be impressed with your brand.

3️⃣: Emails based around company milestones

Think about your business and the many milestones it reaches over time. Why don’t you include your customers in these milestones too? Without them, you would not be anywhere close to where you are. 

Including consumers in company, milestones make them feel a part of something bigger than a store or a money-making enterprise. It also makes them feel like a part of your business, not just a consumer. 

Appreciate the customers who helped you get to the milestone and watch them be as grateful as you are.

4️⃣. “Exclusive” offers for subscribers

Make your subscribers feel special! 

Hayden Wick, a business expert at Research Papers UK and Writinity, noted, “It seems simple to say, but getting subscribers is not anywhere near as hard as keeping them interested.” 

Many people sign up for a reward and cancel it later if needed. 

Show your customers appreciation by ensuring your subscription has benefits and perks, such as getting a free product every now and then, benefits points, or getting to test a new product.

5️⃣: “Early Bird” access

Similarly to exclusivity perks, early access perks will keep subscribers interested. 

If they think they have a leg up on the rest of your customer base, they will automatically feel special and prioritized. 

All this takes is a one-week preview for your subscribers, which will benefit your business massively.

6️⃣: Engage subscribers often

There are many different ways to engage your customers all year round, even when no new product is coming out or anniversaries or birthdays are coming up. 

An excellent example of a customer appreciation email is to send a discount code or keep them up to date with what is happening in the company. 

Engagement emails will keep your tribe from forgetting about you for too long.

7️⃣: Show your gratitude

You would not be where you are now without your loyal followers and subscribers. It is easy to forget this! 

Simply sending an out-of-the-blue email saying, “We’re grateful for you! Here’s a gift from us” – will make people instantly happy. 

Sometimes the most important aspect of customer appreciation emails is engaging your subscribers when they don’t expect it. This will make them feel important to you and your business.

8️⃣: Always reply to customer emails

Close the loop on excellent customer emails by ensuring you or someone from your team always responds to replies or inbound customer emails. 

Using a tool like timetoreply for customer service teams makes this easy. timetoreply measures email response times and has a real-time alerts feature to ensure that no emails slip through the cracks and go without a reply.

We can all think of a time when a customer canceled because they were frustrated by their experience with customer support. When an email is missed or response times are high, you risk losing a customer to the competition. 

Using timetoreply to monitor support inboxes helps keep your team focused on short-term goals to avoid preventable churn.

Wrap up

Implementing various customer appreciation emails is a strategic move that can significantly boost brand loyalty. 

By showing genuine gratitude, personalizing content, and consistently nurturing relationships, businesses can create a lasting impact that keeps customers coming back for more.

Start sending those appreciation emails and watch your brand loyalty soar!